Startup Incubator Overview

Faster Path to Commercialisation

We spend time upfront to expand the co-founder’s user stories, business proposition, app architecture and design. Click the ‘Learn More’ button to view how we critically synchronise the structured AppCurate workflow phases ›› Ideas | Shape-It | Build-It | Market-It ›› to validate and build your Minimum Viable Product (MVP).

I’d rather apologise than to be so timid as to never try to do anything smart or brave
Lee Clow

Startup Incubator

It has often been said entrepreneurship is about solving problems.  

In many cases this is true. However, if the user-experience is unknown or not fully understood, then an innovative solution becomes that much more difficult to implement.

Entrepreneurship Rarely Occurs Alone

Innovation usually involves a trusted partner to bounce ideas around and, in the process, contest one another. When the chemistry is right between the co-founders of the original idea — sparks fly. You get from your co-founder an early morning text with too many emojis — “call me, asap, I want to discuss an idea about our iOS and Android apps.”  

Alternatively, in a more formal corporate setting, innovation occurs in a team environment. 

AppCurate Startup Incubator

The structured AppCurate Process applies to idea exchange irrespective whether it’s for a team of 2 or 40+. What matters is that anyone who works in the AppCurate Startup Incubator; whatever the task, best efforts are made to meet product deadlines.

AppCurate Startup Incubator Timetable

  • The Ideas, Shape-It and Build-It Phases completed in 6-9 months.
  • Sustaining market presence in 10-12 months.

AppCurate Services

1) Full Service Curate

Starts at the AppCurate Ideas Phase.

The co-founders systematically run through all the various AppCurate Phases.  AppCurate provides deeply discounted services across these phases and actively participates in raising capital.

Compare and Decide

University of Wollongong
iAccelerate Seed Fund
Startup Incubator
Tranche #1
$30,000 Received for 6% Equity
≅ $80,000 Spent to Build MVP (1)
Tranche #2
$150,000 Received for 15% Equity
Not Applicable
$180,000 Received for 21% Equity
≅ $80,000 Spent for 9% Equity (1)
The SMH(1) quotes $170,000 to develop an app in Australia versus the AppCurate model
AppCurate saves co-founders 12% equity plus they get guaranteed access to AppCurate's Seed Fund (ESVCLP)
1) SMH Link. AppCurate builds 'this app' for about $80,000 saving co-founders $90,000 in return for 9% equity, plus providing guaranteed access to our early-stage seed fund (ESVCLP) to scale and grow.


Let's say, you’re a doctor who wants to improve medication safety and adherence by visually organizing your patient's medication by pill type.

The co-founders are intent on developing a proprietary app that seamlessly uses a smartphone camera to scan medications placed against a specifically designed surface. This new and novel way identifies what medications are present.

The opportunity to unlock the commercial potential of your idea is constrained by the fact seed capital is not available to scan and ingest images: medications of various strengths and formulations into a database. In addition, this database would allow patients to track their medications verifying they are taking the right medications; and also share their data and habits with other health professionals including pharmacists, other doctors and hospitals.

The primary objective is to 'Build Out' the database which allows you to raise that large sum of strategic capital; and importantly, prove the commercial potential of your idea.


Showing investors a product (ideally an MVP) increases your chances of raising strategic capital. 'Seeing is Believing' and without proof-of-concept examples, it's not uncommon to get stuck in the so-called 'Valley-of-Death'.

AppCurate looks forward to running through with co-founders our 'Valley-of-Death' diagrams.

2) Low Touch Curate

The co-founders have a good understanding of what they want.

For example, our enthusiastic co-founders have in their possession good documentation, consumer schematics, structured design concepts and early-stage wireframes resulting in the 'initial feasibility' of their idea to quickly transition to the Shape-It Phase.

Transitioning to the Build-It Phase is quite straight forward. 

Benefits of the AppCurate Process

  • You have an MVP for presentation to the AppCurate Investment Committee (AIC) and access to our future early-stage seed fund (ESVCLP).
  • A product you can use for your business.

Contact Us

  • To validate and build your MVP in the AppCurate Startup Incubator.
  • Please email us at or call Roland Kulen on +61 414 429 986.

AppCurate gets you on a Faster Path to Commercialisation