Faster path to commercialisation

The Commercialisation Library

Practical guides on getting a start-up from idea to revenue, written by the people doing it.

SAFE vs Priced Equity Rounds: Which Funding Option is Right for Australian Founders?

by Roland Kulen / 16 May 2025

Founder

A SAFE is usually faster and cheaper for early-stage Australian startups because it delays valuation. A priced equity round sets the valuation immediately, issues shares at closing, and gives both founders and investors clearer ownership and governance from day one. The better choice depends on your stage, traction and investor preferences.

SAFE vs Priced Equity Rounds: Which Funding Option is Right for Australian Founders?

Australian Venture Capital Market

by Anthony Anderson and Roland Kulen / 10 January 2022

Angel & VC

Australia’s startup ecosystem is gaining strong global attention as venture capital investment continues to grow. Major deals like Mr Yum’s $89 million Series A highlight the increasing confidence in Australian startups alongside leaders such as Canva, Airwallex, and Brighte. According ...

Revenue Models for Startups

by Roland Kulen / 11 August 2021

Blog

Australian venture capitalists typically invest in later-stage startups and closely evaluate their growth potential before funding. They focus on key questions such as user growth strategy, revenue streams, and the timing of liquidity events. Because of this, having a strong and well-defined ...

Looking for Unicorns in the Tech Sector

by Andrew Mooney and Roland Kulen / 03 August 2021

Angel & VC

Successful startups often emerge from ecosystems where innovation and funding already thrive—just like miners searching for “elephants” in proven resource regions. In the tech world, places like Silicon Valley, Israel, and Ireland have become hubs for high-growth startups and major ...

Raising Capital and Dilution Hell

by Andrew Mooney and Roland Kulen / 06 June 2021

Blog

The Australian tech startup scene has a lot of energy and optimism and has made tremendous strides in the last few years. At the same time, it does face a number of challenges which make it tougher to build a startup in Australia than it does in some other places. Chief among ...

The Hot Dog Innovation that Failed

by Roland Kulen / 29 May 2021

Blog

Successful startups are not always the first with an idea—many succeed by refining existing concepts and launching when the market is ready. A great example is the Australian “no-mess” hot dog invention that failed in the U.S. because it ignored local consumer culture. The story highlights ...

Sydney vs. Melbourne Startup Incubators

by Roland Kulen / 29 May 2021

Blog

Sydney and Melbourne have long been friendly rivals and both play a major role in Australia’s startup ecosystem. Each city offers strong incubators, funding opportunities, and business networks that help startups grow and innovate. Sydney is known for its global ...

What Helps a Startup Stand Out to Investors?

by Roland Kulen / 29 May 2021

Blog

Getting accepted into a startup incubator can turn a promising idea into a successful tech venture. Investors look beyond the idea itself and focus on strong co-founders, real commitment, and a clear business direction. Startups must demonstrate timing, personal investment ...

Starting up a Tech Company? Got your MVP?

by Roland Kulen / 11 May 2021

Blog

Early-stage business ideas often evolve quickly, making it essential for entrepreneurs to focus on building a Minimum Viable Product (MVP) before seeking investment. An MVP helps validate the value proposition, identify market fit, and avoid unnecessary complexity ...

Why use WordPress for your next Website?

by Roland Kulen / 31 August 2019

Blog

WordPress is one of the world’s most trusted and widely used website platforms, powering millions of websites across the internet. Its dynamic content management system makes it easy to create, update, and manage website content without needing technical coding skills. With ...

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